About ICC distribution channels

ICC Studio allows you to create one ICC unit (e.g. a Survey, Quiz, Trivia or Poll) then distribute it to multiple channels at the same time. Save yourself the effort and resources of creating different creatives for the same campaign, and benefit from a centralized approach which collects all performance and data points from different channels into one platform – ICC Studio.

 

Distribute on custom networks

The ICC units can be distributed on any digital channel, including your networks. The ICC Studio can integrate into any ad network, DSPs, SDKs, in-app networks and more.

 

An ICC campaign has several unique values:

  • A single campaign can contain several ICC units, saving you money on extra campaigns
  • ICC units are dynamic and fit automatically to IAB sizes, saving you the effort and resources of designing several different creatives
  • Ability to run A/B/C testing on the creative and messages
  • Ability to control the campaign from the creative level, including updating creative on the fly during a live campaign
  • The ability to collect first-party data through ad networks

 

Please feel free to contact us for collaboration at pro@whichit.co

 

Other distribution channels

The ICC unit can run on any digital channel:

  • Embedded on your website
  • As part of a blog post
  • As a post on social media
  • Distribute on Google Display Network (GDN)
  • Sent via email marketing
  • Sent via IM (WhatsApp, SMS)
  • Distribute on Premium Networks (DSP)
  • Distribute on In-App Networks