About ICC distribution channels

ICC Studio allows you to create one ICC unit (e.g. a Survey, Quiz, Trivia or Poll) then distribute it to multiple channels at the same time. Save yourself the effort and resources of creating different creatives for the same campaign, and benefit from a centralized approach which collects all performance and data points from different channels into one platform – ICC Studio.

 

Advertise on Whichit’s Premium Networks

Whichit collaborates with several premium networks, such as global online publishers, magazines and selective ad networks, with the ability to reach and target hundreds of millions of users around the globe, displaying your ICC campaigns on different devices, screen, and sizes, on webpages, in-app and more.

 

An ICC campaign on Whichit’s Premium Networks has several unique values:

  • A single campaign can contain several ICC units, saving you money on extra campaigns
  • ICC units are dynamic and fit automatically to IAB sizes, saving you the effort and resources of designing several different creatives
  • Ability to run A/B/C testing on the creative and messages
  • Ability to control the campaign from the creative level, including updating creative on the fly during a live campaign
  • The ability to collect first-party data through ad networks

 

You must be on an Enterprise Plan in order to run ICC campaigns on Whichit’s Premium Networks.

 

Good to know

  • Advertising on the Whichit Premium Networks is a full suite service. We manage your ICC campaign from A to Z
  • On the ICC Studio Dashboard, you can review all the websites your ICC campaign has been delivered, including the performance for each website or source
  • Campaigns can segment to external data sources in real time
  • The ICC units included in a Whichit Premium Network campaign must be aligned with the DSP guidelines, GDPR regulation, privacy policy, license and trademarks
  • View in Master Class for tips and tricks

 

Other distribution channels

The ICC unit can run on any digital channel:

  • Embedded on your website
  • As part of a blog post
  • As a post on social media
  • Distribute on Google Display Network (GDN)
  • Sent via email marketing
  • Sent via IM (WhatsApp, SMS)
  • Distribute on Premium Networks (DSP)
  • Distribute on In-App Networks

 

Examples

Click THIS LINK see how the ICC campaign looks as a Whichit Premium Network campaign.