About ICC distribution channels

ICC Studio allows you to create one ICC unit (e.g. a Survey, Quiz, Trivia or Poll) then distribute it to multiple channels at the same time. Save yourself the effort and resources of creating different creatives for the same campaign, and benefit from a centralized approach which collects all performance and data points from different channels into one platform – ICC Studio.

 

Advertise on the Google Network (GDN) via ICC Studio

ICC Studio allows you to easily and smoothly build a Google Ads campaign to reach millions of users in just a few steps.

While building a campaign having chosen the Programmatic Channel, you will be able to define your campaign parameters, your target audience, the included ICC units, your campaign budget and more.

A GDN campaign has several unique values:

  • A single campaign can contain several ICC units, saving you money on extra campaigns
  • ICC units are dynamic and fit automatically to IAB sizes, saving you the effort and resources of designing several different creatives
  • Ability to run A/B/C testing on the creative and messages
  • Ability to control the campaign from the creative level, including updating creative on the fly during a live campaign
  • The ability to collect first-party data through ad networks

 

Good to know

  • Running a GDN campaign requires a media buying budget
  • On the ICC Studio Dashboard, you can review all the websites Google shows your ICC campaign, including the performance for each website
  • For the Enterprise Plan:
    1. GDN campaigns can segment to external data sources in real-time
    2. You can run ICC units on your own Google Ads account
  • The ICC units included in a GDN campaign must be aligned with the Google Ads guidelines
  • After submitting, all campaigns are being reviewed and may be rejected if they are found to be violating Google guidelines, data protection regulations, privacy policies, licenses or trademarks
  • View in Master Class for tips and tricks

 

Other distribution channels

The ICC unit can run on any digital channel:

  • Embedded on your website
  • As part of a blog post
  • As a post on social media
  • Distribute on Google Display Network (GDN)
  • Sent via email marketing
  • Sent via IM (WhatsApp, SMS)
  • Distribute on Premium Networks (DSP)
  • Distribute on In-App Networks

 

Examples

Click THIS LINK to see how an ICC campaign looks as a GDN campaign.