About ICC distribution channels
ICC Studio allows you to create one ICC unit (e.g. a Survey, Quiz, Trivia or Poll) then distribute it to multiple channels at the same time. Save yourself the effort and resources of creating different creatives for the same campaign, and benefit from a centralized approach which collects all performance and data points from different channels into one platform – ICC Studio.
Sent via IM (Instant Message)
ICC units can be sent via any IM channel, allowing to interact and engage with selected prospects and audiences. Once you’ve created a campaign in ICC Studio and chosen a shareable link, the system will generate you a plain sharable landing page with the ICC unit already embedded inside. The deliverable is a simple URL for you to put as a message on WhatsApp, SMS, Telegram, WeChat and more.
Good to know
- When pasting the shareable URL as a message in online digital IM (such as WhatsApp), wait a few seconds for the preview to be loaded. It will include the first post of your ICC unit, including the question as the post title. Feel free to edit the text surrounding the URL in the message as you wish
- When users receive your message and click the link, a shareable landing page will open with the ICC unit embedded in the center. The ICC unit page is fully interactive and responsive, able to fit to different screens and devices
- View in Master Class for tips and tricks
Other distribution channels
The ICC unit can run on any digital channel:
- Embedded on your website
- As part of a blog post
- As a post on social media
- Distribute on Google Display Network (GDN)
- Sent via email marketing
- Sent via IM (WhatsApp, SMS)
- Distribute on Premium Networks (DSP)
- Distribute on In-App Networks
Examples
Copy and paste the following link to your IM and send as a message to your friends or colleagues:
URL |