About ICC distribution channels

ICC Studio allows you to create one ICC unit (e.g. a Survey, Quiz, Trivia or Poll) then distribute it to multiple channels at the same time. Save yourself the effort and resources of creating different creatives for the same campaign, and benefit from a centralized approach which collects all performance and data points from different channels into one platform – ICC Studio.

 

Share on social media

ICC units can be shared on any social media channel to empower your social activities. Once you’ve created a campaign in ICC Studio and chosen a shareable link, the system will generate you a plain sharable landing page with the ICC unit already embedded inside. The deliverable is a simple URL for you to then share on Facebook, Twitter, Snap and more.

 

Good to know

  • When pasting the shareable URL on Facebook, wait a few seconds for the preview to be loaded. It will include the first post of your ICC unit, including the question as the post title. Feel free to edit the text on the post as you wish
  • When users click the post, a shareable landing page will open with the ICC unit embedded in the center. The ICC unit page is fully interactive and responsive, able to fit to different screens and devices
  • For sharing to Snap, read more in the example below
  • View in Master Class for tips and tricks

 

Other distribution channels

The ICC unit can run on any digital channel:

  • Embedded on your website
  • As part of a blog post
  • As a post on social media
  • Distribute on Google Display Network (GDN)
  • Sent via email marketing
  • Sent via IM (WhatsApp, SMS)
  • Distribute on Premium Networks (DSP)
  • Distribute on In-App Networks

 

Examples

Click the following links for examples: