About ICC Engage Cards

ICC Engage Cards are the final visual portion of the ICC unit to be presented to users after completing their interactions with the questionnaires. The roles of the ICC Engage Cards are:

a) to provide digital feedback to the user on their activity, and

b) to present and convert users using a tailored commercial offer based on their preferences

 

The Lead Generation Engage Card

The Lead Generation (Lead Gen) Engage Card is the most effective way to collect leads! With high performance to convert users’ interactions into prospects and potential clients, the Lead Gen Engage Card is a great alternative to traditional landing pages and pop-up widgets. The Lead Gen Engage Card includes user feedback and a lead gen boxes (email address, name, phone number).

ICC Studio is Data Protection compliant, allowing you to easily collect prospects from multiple channels while working and keeping the guidelines of user privacy and local Data Protection Regulations (e.g. GDPR). This Engage Card can be used with all ICC units.

 

Engage Card main goals

  1. Collect verified prospects

 

Engage Card components

  • User feedback: Based on the ICC unit type
  • Commercial offer: Customizable text, linked to user’s choices
  • Call to Action button:
    • Lead boxes (email address, name, phone number)
    • Consent checkboxes (can be mandatory for user approval)
  • After user submitting, a 2nd Engage Card is available to show gratitude for submission
  • Social sharing options: Facebook, Twitter (WhatsApp for Enterprise Plans)
  • Custom Engage Card cover photo

 

Good to know

  • Generates high commercial conversation rates
  • The Lead Gen Engage Card is structured to comply with various Data Protection Regulations and can include consent checkboxes for users to approve as a condition before submitting
  • All submitted leads are collected and presented in your ICC Studio Account, including the submitted details (date, time, consent approval, Engage Card ID)
  • Submitted leads include user preference data, delivering you all the performance and business intelligence on your ICC Studio Dashboard 
  • You can easily integrate your ICC Studio account to any CRM, mailing system and more, to transfer all leads collected in real-time to continue the marketing and sales funnels. Read more in the Integrations section
  • Ability to implement all pixel types and events
  • Call to Action button is Submit by default (customizable on Enterprise Plans)
  • Able to include smart links for tracking purposes
  • The containing ICC unit changes forms automatically to fit IAB sizes
  • Visual and well designed
  • The Engage Card is fully interactive and responsive
  • View in Master Class for tips and tricks

 

All Engage Card Types

Here is the list of all available Engage Cards:

  • Editorial (No Commercial Action)
  • Redirect
  • Coupon
  • Lead generation
  • Custom Engage Cards (Enterprise Plans only)

 

Examples

Here are a few examples for your reference: