About ICC Engage Cards

ICC Engage Cards are the final visual portion of the ICC unit to be presented to users after completing their interactions with the questionnaires. The roles of the ICC Engage Cards are:

a) to provide digital feedback to the user on their activity, and

b) to present and convert users using a tailored commercial offer based on their preferences

 

The Redirect Engage Card

The Redirect Engage Card is the ultimate card to convert user interactions into commercial actions, and a good alternative to traditional landing pages. The Redirect Engage Card includes user feedback and a tailored commercial offer based on user preferences, allowing you to include multiple offers in one single ICC unit. This Engage Card can be used with all ICC unit types.

 

Engage Card main goals

  1. Affiliate user interactions to a tailored commercial offer
  2. Redirect users to specific pages (product, info, read more, etc.) based on their preferences

 

Engage Card components

  • User feedback: Based on the ICC unit type
  • Commercial offer: Customizable text linked to user’s choices
  • Call to Action button: URL / Link
  • Social sharing options: Facebook, Twitter (WhatsApp for Enterprise Plans)
  • Custom Engage Card cover photo

 

Good to know

  • Generates high commercial conversation rates
  • Ability to implement all pixel types and events
  • Modifiable Call to Action button text
  • Able to include smart links for tracking purposes
  • The containing ICC unit changes forms automatically to fit IAB sizes
  • Visual and well designed
  • The Engage Card is fully interactive and responsive
  • View in Master Class for tips and tricks

 

All Engage Card Types

Here is the list of all available Engage Cards:

  • Editorial (No Commercial Action)
  • Redirect
  • Coupon
  • Lead generation
  • Custom Engage Cards (Enterprise Plans only)

 

Examples

Here are a few examples for your reference: