About the ICC unit type

The ICC Visual Search is a cost-effective visual questionnaire, for users to choose their preferred product(s) based on series of preferences, with a series of questions and 2 to 4 visual answer options per question. The unit generates a high engagement rate and is great as a creative to interact with an audience, to convert general traffic into commercial actions and to discover user preferences. The ICC Visual Search can run on any digital channel, including social, programmatic (GDN) and webpages as part of daily digital activities.

 

Unit user journey

Users interact with a visual questionnaire asking them for their preferences. The ICC Visual Search automatically directs them to the correct product page(s).

 

Unit main goals

  1. Increase user engagement and conversation
  2. Gamification and visualization of the basic search function
  3. Affiliate general traffic to bespoke product page(s)
  4. Segment traffic into micro-segmentations and build audiences
  5. Classify users for remarketing activities

 

Unit values

  • Easy for users to interact and provide their input
  • Enhance e-commerce search by navigating thousands of products with just a few clicks
  • Ability to navigate general and wide audiences to specific products (or product groups), with high correlation to user preferences
  • Interaction by gamification generates high engagement rates
  • Visual and well designed
  • Ability to implement all pixel types in the level of the frame (answer option)
  • The unit changes its structure automatically to fit IAB sizes
  • Unit is fully interactive and responsive
  • Cost-effective
  • Easy and quick to create

 

Good to know

  • Complexity level – hard
  • For Enterprise Plan only
  • The ICC Engage Card for this unit is optional, as users can be automatically directed to specific products page(s) based on their preferences

 

Distribution channels

The ICC unit can run on any digital channel:

  • Embedded on your website
  • As part of a blog post
  • As a post on social media
  • Distribute to Google Display Network (GDN)
  • Send via email marketing
  • Sent via IM (WhatsApp, SMS)
  • Distribute to Premium Networks (DSP)
  • Distribute to In-App Networks

Read how easy it is in the article section: ICC Distribution Channels

 

Examples

Here are a few examples for your review: