About the ICC unit type

The ICC Survey is a simple and cost-effective visual questionnaire with a series of questions and 2 to 4 visual answer options for each question. The unit generates a high engagement rate and is great as a creative to interact with an audience and convert general traffic into commercial actions. The ICC Trivia can run on any digital channel, including social, programmatic (GDN) and webpages as a part of daily digital activities.

 

Unit user journey

Users interact with a visual gamified trivia. The ICC Engage Card includes user feedback and a commercial offer is presented based on the choices they’ve made.

 

Unit main goals

  1. Generate engagement
  2. Convert traffic into multiple potential commercial offers
  3. Segment traffic for remarketing activities
  4. Generate a quick and easy creative unit

 

Unit values

  • Easy for users to interact and provide their input
  • Visual and well designed
  • Interaction by gamification generates high engagement rates
  • Ability to implement all pixel types in the level of the frame (answer option)
  • The unit changes its structure automatically to fit IAB sizes
  • Unit is fully interactive and responsive
  • Cost-effective
  • Easy and quick to create

 

Good to know

  • Complexity level – medium
  • Time to create – around 10-20 min
  • You can use any ICC Engage Card with this unit
  • User feedback is presented automatically, providing the trivia results based on the user choices
  • View in Master Class for tips and tricks

 

Distribution channels

The ICC unit can run on any digital channel:

  • Embedded on your website
  • As part of a blog post
  • As a post on social media
  • Distribute to Google Display Network (GDN)
  • Send via email marketing
  • Sent via IM (WhatsApp, SMS)
  • Distribute to Premium Networks (DSP)
  • Distribute to In-App Networks

Read how easy it is in the article section: ICC Distribution Channels

 

Examples

Here are a few examples for your review: