About the ICC unit type

The ICC Survey is a simple and cost-effective visual questionnaire with a series of questions and 2 to 4 visual answer options for each question. The unit generates a high engagement rate and is great as a questionnaire structured as a multiple-choice test. The unit can be easily embedded on webpages, distributed on email marketing and IM like WhatsApp, and posted to social media, among other digital distribution channels. The ICC Survey is quick & easy to create and is a good way to collect valuable user feedback.

 

Unit user journey

Users interact with a multiple-choice questionnaire, with each question containing up to 4 visual answer options.

The ICC Engage Card includes user feedback and a 'thank you' for taking part in the survey including a commercial offer.

 

Unit main goals

  1. Collect user feedback with a high engagement rate
  2. Segment traffic into micro-segmentations
  3. Discover actionable insights

 

Unit values

  • Easy for users to interact and provide feedback
  • Collect user data and transfer to actionable insights
  • Visual and well designed
  • Generates high engagement rates
  • Ability to implement all pixel types in the level of the frame (answer option)
  • The unit changes its structure automatically to fit IAB sizes
  • Unit is fully interactive and responsive
  • Cost-effective
  • Easy and quick to create

 

Good to know

  • Complexity level – easy
  • No limit to the number of questions included in the survey
  • Time to create – between 3-10 minutes (depends on the number of questions)
  • You can use any ICC Engage Card with this unit
  • The user feedback is a free text for your input, to show gratitude for participating in the survey and to make a commercial offer
  • View in Master Class for tips and tricks

 

Distribution channels

  • The ICC unit can run on any digital channel:
  • Embedded on your website
  • As part of a blog post
  • As a post on social media
  • Distribute to Google Display Network (GDN)
  • Send via email marketing
  • Sent via IM (WhatsApp, SMS)
  • Distribute to Premium Networks (DSP)
  • Distribute to In-App Networks

Read how easy it is in the article section: ICC Distribution Channels

 

Examples

Here are a few examples for your review: