About the ICC unit type
The ICC Poll is a simple and cost-effective visual poll with a question and 2 to 4 visual answers. The unit generates high engagement rates and is great as a simple creative on social and webpages as part of daily digital activities. The ICC Poll is quick & easy to create and can be distributed to any digital channel.
Unit user journey
Users interact with a single question with up to 4 visual answer options.
The ICC Engage Card includes user feedback and a commercial offer is presented based on the choice they’ve made.
Unit main goals
Increase engagement
Convert traffic into 4 potential commercial offers
Segment traffic into 4 potential micro-segmentations
To generate quick and easy creative unit
Unit values
- Visual and well designed
- Generates high engagement rates
- Ability to implement all pixel types in the level of the frame (answer option)
- The unit changes its structure automatically to fit IAB sizes
- Unit is fully interactive and responsive
- Cost-effective
- Easy and quick to create
Good to know
- Complexity level – easy
- Time to create – around 2 min
- You can use any ICC Engage Card with this unit
- The user feedback is presented automatically, showing the user their percentage (%) against the total engagements
- View in Master Class for tips and tricks
Distribution channels
The ICC unit can run on any digital channel:
- Embedded on your website
- As part of a blog post
- As a post on social media
- Distribute to Google Display Network (GDN)
- Send via email marketing
- Sent via IM (WhatsApp, SMS)
- Distribute to Premium Networks (DSP)
- Distribute to In-App Networks
Read how easy it is in the article section: ICC Distribution Channels
Examples
Here are a few examples for your review: