Instant Articles is a feature by Facebook designed for publishers to be able to create and share fast, responsive, and engaging articles on Facebook.
An Instant Article is served on Facebook’s app or website without having to load a completely new page in a browser tab. Instant Articles also provide flexibility and control for monetization and tracking.
Once a Whichit Post is created and submitted, we automatically generate the Facebook Instant Article link for users. The user can simply copy-paste the Post URL from the Publish Whichit page (i.e. the last page shown after the Whichit Post is created) and share it on Facebook.
Everyone clicking on this link from Facebook will be shown the user’s Whichit Post as part of an Instant Article which is highly engaging, responsive and shareable.
Editing a Whichit Post automatically triggers the creation of a new, refreshed Facebook Instant Article.