Understanding how your Whichit posts are performing is important, and the Whichit Analytics Dashboard has been designed to answer this need, through it you can then see all the main statistics and data of your posts.
(You can also view the CAMPAIGN'S ANALYTICS DASHBOARD)
Accessing the ANALYTICS DASHBOARD is easy and fast. All you need to do is hover over the Whichit Post you would like to check on the main dashboard, and click on the VIEW STATISTICS which appears on the bottom of your post.
Once you are inside the analytic dashboard you will be able to analyse all the data related to your post.
Our analytics dashboard is divided in three sections:
- General information
- Advanced statistics
- Engage cards
Through the general info section you will be able to see basic information about your post as: Post type, creation and update date. Also, it is possible to check general information about your post traffic as: Unique views, Votes, Social shares, Engagement rate (vote/view) and click-through rate (vote/engage card click). On the right-side this is a graph which shows your posts traffic during the last week or month.
Through the ADVANCED STATISTICS section you will be able to check and analyse your traffic and performance. Then it is possible to:
- View where your post has been embedded (TRAFFIC REFERRALS).
- View your COMPLETION RATE FUNNEL, which shows through a graph your post engagement.
- View geographical information about your posts traffic.
The last section shows more information about your Engage Cards. This section presents the traffic generated from each Engage Card, showing for each one of them them the number of view/unique views, how many CTA clicks, how many users shared your post through the Engage Card into social networks and at the Click-Through Rate (CTR).
In each section you can export your data to Excel, giving to you the possibility to collect and analyse your data outside the Whichit system.